We have the pleasure of knowing Tom Breur for many years now as a consultant and also a speaker at our Seminar for the Financial Services Sector. Tom knows how to keep complex issues practical and lively because he knows the business and business intelligence as no other.

Mathijs Mathijs Gajentaan
Marketing Manager Benelux
Nedstat B.V.
www.nedstat.nl



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Three key elements in a coaching contract

Coaching is a working relation aimed at amplifying your effectiveness. There are three elements I have found crucial in a coaching agreement:

Coaching objectives

In a coaching relationship it is immensely important that prior to the engagement, the coach and client are in agreement what exactly the objectives are. What should be the result from the coaching relationship? The same pretty much holds in consulting, btw, where objectives need to be focused and crystal clear. This also means clarifying what success will look like, how it can be discerned. How will you recognize it when you see it? Such an agreement provides clarity and focus. It also safeguards against expectations from either side that are impossible to achieve or unlikely to be met.

A coaching engagement has a defined start and end date. Sometimes the end date can be made contingent upon meeting one of several criteria. For instance: either certain skills are mastered as displayed by behaviors XYZ, or a fixed calendar date has expired and the coach has delivered on his commitments.

Rules of engagement

You need to agree with your coach on how you interact, and how you get access to each other. We both have agenda’s, commitments and accountabilities. For coaching to be successful, it should not get in the way of primary responsibilities, nor can you allow “business as usual” to get in the way of required behavior change. There’s a reason why set ways require a coach to accelerate growth. It is his responsibility to help you break through dysfunctional loops if necessary (this can be painful).

If the sponsor of our engagement is someone else besides you (which is quite common), we need to agree how that 3rd party will be involved. This can be a relation where he is apprised of progress and my findings, or not. Both are absolutely fine and possible, but what is more important is that we all agree about this from the outset.

Mutual accountabilities

We need to be clear what the mutual accountabilities are in order to “lock” progress into the environment, and also to ensure change is sustainable. No one operates in a vacuum, so often some (informal) contracts need to be established that acknowledge how change is affected by, and will affect the social environment.

How will you see to it that your new behavior stays your default mode of operating? Does this demand new contingencies? If so, the people who will be holding you accountable for your new skills need to be “in the loop”.

Conclusion

Coaching is a working relation, not a return to the womb, nor a lifelong umbilical cord. The nature of that working relation is embedded in the coaching contract. Note that a contract is not the culmination of a relationship, merely the beginning of it.

Just like in marriages, trust is not a valid reason to omit formalizing the agreement. To the contrary, a coaching contract helps both parties focus on objectives and be clear and specific about them. It “sets the stage” by providing boundaries and rules of engagement. This way, we both know what to expect, from whom, and when. The best moment to discuss this is before you get started.

Contact
XLNT Consulting
Tom Breur, Principal

E-mail
Email Tom Breur

Telephone
+31-6-463 468 75

Address
Langestraat 8-03
5038 SE Tilburg
the Netherlands

For a number of years I had the pleasure of working with Tom. When I look back at our cooperation, feelings of inspiration emerge. Tom manages to genuinely inspire not just himself but also others, and in particular the way he raises interest in his knowledge and plans for action. He succeeds in presenting this without resort to jargon or technical details, which would risk a loss of interest. Tom is a guru, but manages to explain his profession to novices as if he only learned it himself the day before. In particular the combination of expertise, curiosity (the ability to listen), and bringing these matters across in an inspiring way really make you feel he his helping you along.

Perry Reijnen
teammanager Analytical Campaign Management
ING Retail / CI/ ACM Hw