More than just a speech
Skills transfer through speeches, coaching and/or training are great ways to improve performance, output, and skills. Continuous development is a must for 21st century knowledge workers. It is also a great and cost-effective way to improve employee satisfaction and tenure.
TrainingXLNT Consulting provides training courses in areas as diverse as Marketing, CRM, and all the way through to Market Research, Statistics and Advanced Data Mining. Courses can come out-of-the-box, or alternatively, they can be tailor-made to fit your organizations needs. We may even encompass your own 'live' problem situations and/or data sets adapted specifically for a customized course. Topics can include but aren't limited to:
- Marketing Strategy
- Translating Strategy into Tactical Plans
- Direct & Target Marketing
- CRM Strategy & Contact Management
- Problem Analysis
- Data Quality
- Applied Statistics
- Web Usage Analysis
- Advanced Data Analysis
- Data Visualization
- List Management
- Generic Data Mining
- Decision Tree Modeling
- Advanced Decision Tree Modeling
- Variable Selection and Reduction
- Data Mining and Information Theory
Coaching is a process where we agree on a set goal that we will work to meet, and we both will take the initiative to discuss progress. Some thoughts on coaching contracts.
Mentoring means I will be available at all times during working hours, but initiative to have contact lies with the mentee. We may, or may not decide to work towards specific objectives.
Coaching can be at an operational where we may agree joint work obligations, or it may be limited to advice on how to make progress, with no delivery responsibility for me. Coaching may also be at the C-level where we typically follow some workdays and then discuss opportunities for improvement.
Keynote SpeechesPresentations Tom has delivered have been in areas ranging from:
- Data Driven Decision Making
- Customer Value Management
- Segmentation
- Strategy: From Plan to Action
- Customer Satisfaction & Profitability
- Risk Management
- Credit Scoring
- CRM Strategy
- Database Marketing
- Web Marketing
- Web Site Usability


